Manager, Brand Sales Support
Dallas, TX, US
Wyndham Hotels & Resorts is now seeking a Manager, Brand Sales Support to join our team.
Why Wyndham?
By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!
The Role
The Brand Sales Support Manager is a strategic, field-based role designed to support newly opened and underperforming franchise hotels within an assigned portfolio. Reporting directly to the Brand Leader, this individual plays a critical role in jumpstarting local revenue, deploying targeted sales strategies, and building a sustainable sales culture at the property level.
Through guerrilla sales tactics, competitive share shift strategies, and boots-on-the-ground execution, this role helps accelerate performance during the most critical business periods—launch, ramp-up, and recovery. The Brand Sales Support Manager partners closely with General Managers and internal stakeholders to drive local market penetration and account acquisition, then transitions ownership of the sales process back to the hotel.
What you'll do
Selling, Business Planning and Performance
- Drive hands-on sales activity within a 10-mile radius of the property, including cold calling, in-person prospecting, and corporate account outreach.
- Lead property-level sales planning and execute high-impact activation strategies tailored to local market dynamics.
- Launch and manage share-shift initiatives to convert accounts from competitors.
- Apply creative guerrilla sales techniques such as door-to-door outreach, event presence, and unannounced client visits.
- Establish and model effective sales behaviors for GMs and hotel teams, ensuring capability to sustain momentum after deployment.
- Track, analyze, and report on local sales performance to inform brand leadership of progress and growth opportunities.
- Develop and implement strategic sales and marketing plans to grow account revenue share and overall property performance.
- Identify customer requirements and expectations across all segments, including agencies, organizations, end-users, and hotels.
- Analyze customer business needs to uncover sales opportunities and craft targeted tactical plans to achieve revenue goals.
- Manage customer relationships and decision-making processes, particularly during the property’s ramp-up period.
- Partner with Revenue Management to align pricing strategies with demand and market positioning.
- Execute tactical sales actions that support overarching strategic goals and business plans.
- Monitor and communicate performance against sales objectives, addressing shortfalls in coordination with Operations partners.
- Allocate dedicated and shared sales resources strategically to maximize revenue and ROI, prioritizing high-value, best-fit customers.
- Continuously identify trends and segment opportunities using internal data and external market intelligence.
- Support broader corporate and departmental goals by contributing to customer value and brand growth.
- Organize sales activities and deploy resources to drive productivity and operational efficiency
Account Management
- Grow relationships at the appropriate levels, both internally and externally (end customers, channel partners and third-party influences) that enable the development and advancement of sales initiatives.
- Negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements by using professional sales techniques.
- Articulate the financial benefits to new owners of solution to close sales opportunities.
- Deliver solutions that impact customer business issues.
- Build trust through effective contact planning, data gathering, need development,
- Articulate Wyndham’s value proposition and negotiate terms that drive profitable business to franchise properties.
- Secure new accounts and set up GMs with tools and contacts to manage ongoing relationships. Objection handling, interpersonal skills, and closing.
Communication and Leadership
- Communicate regularly with immediate supervisor regarding progress toward goals, resources needed, and resources consumed. Use company resources to enhance both personal and professional performance.
- Maintain communication with key internal customers. Understand brand performance and customer issues and trends.
- Develop effective presentations, both oral and written, that clearly articulate recommendations and conclusions.
You'll be successful if you have
- Must have excellent oral and written communication skills.
- Must have good analytical skills and decision-making ability.
- Must have the ability to communicate issues and concerns at all levels of the organization.
- Must have planning and problem-solving skills that include the ability to tie strategies and planning actions to results.
- Must be able to work independently and multi-task, prioritizing as appropriate.
- Must have strong interpersonal skills with the ability to direct and lead activities through internal and external resources.
- Requires working knowledge and experience using Microsoft Office products including Word, Excel, and Outlook.
- Must be able to simultaneously manage several objectives and reassign priorities.
Required Qualifications/Experience
- Four years of direct sales experience in a corporate business-to-business environment.
- Experience in the hospitality/travel industry or within assigned market segment preferred.
COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.
Employment Status: Full-time