Brand Manager EMEA - Maternity Cover

Location: 

London, GB, W6 8DA

Property Name:  WHG United Kingdom
Req Id:  23531

Wyndham Hotels & Resorts is now seeking a Brand Manager EMEA - Maternity Cover to join our team in the UK

Summary

In line with our commitment to growth and to increase awareness of our position as the world’s largest hotel company, the Brand Manager EMEA - Maternity Cover will contribute to the implementation of brand standards and delivery of marketing activities which raise awareness and consideration of Wyndham Hotels & Resorts and its family of brands across the Europe, Middle East, Africa and Eurasia (EMEA) division.

 

The post holder will liaise with global brand leaders to interpret and adapt brand resources for EMEA hotels and customers. With the support of an internal design resource, the Brand Manager EMEA - Maternity Cover will deliver regional brand templates and oversee the distribution of brand assets to both internal and external audiences.

 

They will also lead on creative concepts for both digital and offline advertising, utilising creative agencies where needed.

 

Additionally, they will oversee Development Marketing to support the team attracting new hotels to the Wyndham system. This will require management of a Development Marketing Specialist.

 

In order to deliver within this role, the post holder will need to act as a key point of marketing interface, maintaining a continual dialogue with colleagues in the wider Marketing team as well as the Development, Revenue Management, Sales and Operations teams both in EMEA and other divisions as required.

 

The post holder will also be required to deliver ad hoc projects and work as defined by the Head of Marketing EMEA, dependent on the demands of the business.

 

Successful candidates will be required to provide evidence of the ability to work legally in the United Kingdom.

 

Responsibilities

1. Oversee the branding of advertising campaigns, steering imagery and copywriting before handing off to the Digital team to execute the campaigns. Includes ownership of creative budget.

 

2. Assume role as brand guardian for all Wyndham brand identities in the EMEA division, supporting other marketing functions and internal departments as required to ensure graphics and messaging are on brand. Includes ownership of the Marketing Services Platform – an online tool to distribute brand assets to a variety of users. Includes ownership of Marketing Services budget.

 

3. Responsibility for end-to-end delivery of brand identity standards for all brands active in the EMEA division, in line with WHR corporate and regional direction. This will include identifying brand signature services and supporting the Operations team in implementation of these initiatives on property. 

 

4. Responsibility for Development Marketing, including line management of the Development Marketing Specialist EMEA.

 

5. Provide branded assets such as brochures and posters for EMEA functional teams, including Business Development, Sales, HR and Sustainability.

 

6. Direct line management of the Brand Marketing Designer EMEA and dotted line management of the Loyalty, Brand & Digital Marketing Intern EMEA.

Complexity

The Brand Manager EMEA - Maternity Cover implements key marketing initiatives that will drive value for our hotels, build our brand(s) reputation and contribute towards commercial success on a daily basis.  This role requires the ability to manage multiple assignments as well as understand and balance the needs of a diverse audience of stakeholders.

Scope/ Financial Responsibility

This role is responsible for the delivery of strategic brand marketing activity in EMEA, designed to raise the profile of the brands in our portfolio and ultimately increase brand awareness, affinity and overall occupancy and ADR within our hotels. The role includes part ownership of the Marketing EMEA budget, with forecasting and invoice management requirements. The role also includes line management of two permanent employees, as well as dotted line management of an intern.

Key Competencies

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be responsive, respectful and deliver a great experience.  This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind; Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.

 

  • Capable of working within a matrix structure and communicating at all levels inside and outside the company
  • Excellent communication at all levels in writing and in person
  • Ability to manage cross functional projects, influence and communicate with key stakeholders
  • Ability to work under tight deadlines and work within cross functional and multicultural project teams
  • Goal and team oriented
  • Meticulous attention to detail
  • Able to show drive, initiative, creativity and problem solving skills
  • Commercially aware and capable of managing budgets accurately
  • Leadership, ability to manage others to successful completion of tasks, campaigns and projects

Experience/ Education

  • Bachelor’s degree, ideally in Marketing or similar field, is required
  • A minimum of five years' previous experience working within a similar role/ organisation – ideally within the travel/ hospitality industry or an international franchise operation
  • Experience of working on international marketing campaigns, particularly within markets across the EMEA division
  • Excellent PC computer skills (Word, Excel, PowerPoint and Outlook) are essential
  • Languages: English (Fluent). Additional languages are beneficial.
  • Experience in copywriting is essential (English language)
  • Familiarity with design-related programmes, including:
  1. Adobe Photoshop
  2. Adobe Illustrator
  3. Adobe InDesign
  • Experience working with brand identities including logos, colour palettes and typography

Behavioural

  • Passion for the hospitality industry
  • Ability to manage several projects simultaneously and remain calm under pressure
  • Confidence in developing internal and external relationships, using networking and influencing skills to achieve results
  • Expresses an entrepreneurial attitude
  • Self-sufficient and adaptable

Organisational Relationships

The Brand Manager EMEA - Maternity Cover reports to the Head of Marketing EMEA, who reports to the VP Commercial EMEA.
 

COMPANY OVERVIEW:

 

Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

 

Job Location: WHG United Kingdom, 4th Floor, 3 Shortlands, Hammersmith, London  W6 8DA
Employment Status: Full-time

Employment Disclaimer

In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.

What we expect from you

You will play an important part in our mission to make travel possible for all by:

∙ Being responsive, respectful and delivering great experiences to our guests, partners and communities.

∙ Foster an inclusive environment where individuals feel empowered to bring their authentic selves to work and share their diverse perspectives.

∙ Bring your best every day and strive to exceed expectations in all you do.

What you can expect from us

With Wyndham Hotels & Resorts, you can expect a fulfilling career to include:

∙ Growth opportunities through best-in-class training and career development, leadership training, mentorship opportunities and educational support.

∙ Competitive salary and benefits.

∙ Team member benefit programs that focus on nutrition, exercise, lifestyle management, physical and emotional wellness, financial health, and the quality of the environment in which all team members work and live.

∙ A Culture of Diversity & Inclusion - Our inclusive culture infuses different perspectives that reflect our diverse customers and communities around the world.

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler.  Every day, we work to make hotel travel possible for all. With more hotels than anyone else, we offer the largest and widest collection of hotel experiences in the world. So wherever and however people travel, Wyndham will be there to welcome them.