Content Strategist EMEA


London, GB, W6 8DA

Property Name:  WHG United Kingdom
Req Id:  22865

Wyndham Hotels & Resorts is now seeking a Content Strategist EMEA to join our team in London.

Job Summary

Wyndham Hotels & Resorts is the world’s largest hotel franchising company, with approximately 9,100 hotels across over 95 countries. Wyndham commands a leading presence in the economy and midscale segments of the lodging industry and has a portfolio of 24 hotel brands, including Super 8, Days Inn, Ramada, La Quinta, Trademark Collection, Wyndham Grand, Dolce and the newly acquired Vienna House by Wyndham brand. Its award-winning Wyndham Rewards loyalty programme offers approximately 103 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.


This new role is part of Wyndham Hotels & Resorts team for Europe, Middle East, Africa and Eurasia (EMEA) and will be responsible for planning and executing a multichannel content strategy that supports the business development efforts of the company, aimed at expanding its franchised hotel business in the region. The role holder will be an experienced content strategist who will play a key role in telling the story of Wyndham to an audience of new hotel partners and investors in a creative and engaging way, and will support the new business development team with compelling content that drives leads and awareness for Wyndham Hotels & Resorts and its brands. They will ensure all content is on-brand, consistent in terms of style, quality and tone of voice and will lead creative agencies, external vendors and collaborate with marketing/communications colleagues as required. They will also be responsible for the strategic planning of key industry events, spearheading content, branding and logistics with some international travel required.


1. Content Strategy and Implementation:

  • Lead and deploy the content strategy across (B2B) social media, video, client newsletters, development website, promoted media and thought leadership content
  • Direct external agency – focusing on relationship and deliverables, including strategic reviews
  • Conduct regular competitive audits within the travel and hospitality sector
  • On-going monitoring and review of results, impact and adjustment of the strategic approach accordingly


2. Collateral Production and Events:

  • Direct the creation of branded collateral, presentations, brochures and other materials utilised by the development team in meetings and presentations
  • Plan events, including calendar, content, branding and logistics specifically for major hotel investment conferences and development events, to promote the Wyndham brand through sponsored and native articles and social media
  • Research and source innovative brand merchandising


3. Financial Control

  • Accountable for all aspects of B2B marketing and events budget, including setting and monitoring financial forecasts, actuals and yearly planning


4. Strategic Project Support

  • Assist the development team by providing them with presentation templates and content for specific strategic projects including external/ new client pitching collateral


5. Hotel Development

  • Set and cascade the development marketing strategy, quarterly and yearly planning


6. Ad hoc Projects 

Abilities/ Key Competencies/ Skills

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience.  This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.


  • Exceptional communication, written and verbal
  • Social media savvy
  • Creative
  • External agency and budget management
  • Eye for detail 
  • Relationship building
  • Organisation and planning 
  • Out-going and dynamic
  • Initiative-taking and action-oriented 
  • Passionate about the hospitality industry 
  • Flexibility
  • Collaboration
  • Multi-tasking
  • Entrepreneurial learning 

Experience/ Certificates/ Education

  • Hospitality Management or Marketing Bachelor degree or above (or studying towards) 
  • Strong and demonstrable track record of relevant B2B marketing and events experience
  • Significant budget and financial forecast ownership experience 
  • Excellent knowledge of Microsoft Word, Excel and PowerPoint required
  • Good knowledge of the hotel industry, corporate finance and real estate 



Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,100 hotels across over 95 countries on six continents. Through our network of more than 836,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.


Job Location: WHG United Kingdom, 4th Floor, 3 Shortlands, Hammersmith, London  W6 8DA
Employment Status: Full-time

Employment Disclaimer

In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.

What we expect from you

You will play an important part in our mission to make travel possible for all by:

∙ Being responsive, respectful and delivering great experiences to our guests, partners and communities.

∙ Foster an inclusive environment where individuals feel empowered to bring their authentic selves to work and share their diverse perspectives.

∙ Bring your best every day and strive to exceed expectations in all you do.

What you can expect from us

With Wyndham Hotels & Resorts, you can expect a fulfilling career to include:

∙ Growth opportunities through best-in-class training and career development, leadership training, mentorship opportunities and educational support.

∙ Competitive salary and benefits.

∙ Team member benefit programs that focus on nutrition, exercise, lifestyle management, physical and emotional wellness, financial health, and the quality of the environment in which all team members work and live.

∙ A Culture of Diversity & Inclusion - Our inclusive culture infuses different perspectives that reflect our diverse customers and communities around the world.

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler.  Every day, we work to make hotel travel possible for all. With more hotels than anyone else, we offer the largest and widest collection of hotel experiences in the world. So wherever and however people travel, Wyndham will be there to welcome them.