Ecommerce Manager EMEA


London, GB, W6 8DA

Property Name:  WHG United Kingdom
Req Id:  22867

Wyndham Hotels & Resorts is now seeking an Ecommerce Manager EMEA to join our team in London.

Job Summary

Reporting to the Head of Marketing EMEA, the Ecommerce Manager will be accountable for the management and optimisation of ecommerce initiatives including website content and digital advertising across Europe, Middle East, Africa and Eurasia (EMEA).


They will be the subject matter expert for anything related to the brand website and app in EMEA as well as all forms of digital advertising, including paid media and budget management. They will also be line manager to two direct reports: Digital Ecommerce Specialist EMEA and Marketing Specialist EMEA.


1. Line Management of Two Specialists
Support and develop: 

  • Digital Ecommerce Specialist EMEA (website management)
  • Marketing Specialist EMEA (digital advertising management)

2. Website & Content Management

  • Oversee EMEA regional website strategy, liaising with HQ teams to ensure EMEA regions and subregions are adequately represented
  • Manage the translation review process for all channels, including website, email, social media and digital advertising
  • Oversee regular merchandising calendar to offer hotels the opportunity to be featured on owned channels
  • Oversee photography process for EMEA, to ensure the website has a consistent level of photo quality

3. Digital Advertising
Own the agency relationship and optimisation for the following, including budget allocation and forecasting:

  • Paid Search
  • Metasearch
  • Paid Social
  • Programmatic Display
  • Paid Social
  • Organic Social
  • Email marketing

4. Hotel/ Client Relationship Management

  • Ensure hotels are provided with tools and resources to support their ecommerce and digital advertising objectives 
  • Support Field Marketing team members to be able to discuss ecommerce topics with hotels

5. Data & Analytics

  • Own and develop all aspects of web analytics as well as tracking for digital media campaigns


The activities of the Ecommerce Manager EMEA will have an impact on the company’s commercial success, particularly in relation to the key objective of increasing direct contribution. The role requires a proactive approach with a combination of team management, large complex projects, collaboration with headquarters teams and budget ownership. 

Scope/ Financial Responsibility

This role manages a significant proportion of the Marketing Cost Centre, in collaboration with the Head of Marketing EMEA.

Abilities/ Key Competencies/ Skills

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham Hotels & Resorts Count on Me! Service Culture to be responsive, respectful and deliver a great experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind; Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.


  • Analytics orientation – able to interpret data to define direction, key drivers and objectives 
  • Financial acumen – able to set forecasts and budgets to drive financial performance
  • Cultural awareness – able to navigate different cultural environments, anticipate differences
  • Communication – strong interpersonal skills and able to communicate in writing and verbally throughout all levels of the organisation and externally
  • Resolution focus – results-oriented with the drive and tenacity to deliver as well as to overcome potential obstacles with positivity and maintaining motivation
  • Autonomy – able to prioritise high-return opportunities and multi-task without intervention
  • Flexibility – copes well with a changing landscape and shows drive, initiative, creativity and problem solving, adjusting course when necessary
  • Relationships building – easily builds trust and credibility with clients, colleagues and key stakeholders
  • Structured – able to establish and build processes and systems that sustain change and enhancement and keep projects on track and deliver within specified timelines
  • Innovation – comfortable in trying new procedures and approaches and taking calculated risks to ‘test and learn’
  • Customer orientation – maintains sight of the customer perspective and strives for results which drive the value proposition

Experience/ Certificates/ Education

  • Qualified to degree level or beyond, ideally within a marketing, hospitality or related discipline
  • Previous experience in a Digital Marketing or Content role, ideally within a Hotel or Travel environment
  • Good knowledge of website Content Management Systems
  • Experience in managing agency relationships, in relation to paid media channels including paid search, paid social, display, organic social and email marketing
  • Experience in managing at least one direct report
  • Experience with web analytics (e.g. Adobe Analytics, Insight, Google Analytics etc.) 
  • Extremely data driven, able to analyse website performance
  • Strong proficiency with Microsoft Word, Excel and PowerPoint
  • Experience working across multiple brands and markets
  • Fluency in spoken and written English is essential; the ability to write and speak German, Turkish or Arabic an advantage



Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,100 hotels across over 95 countries on six continents. Through our network of more than 836,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.


Job Location: WHG United Kingdom, 4th Floor, 3 Shortlands, Hammersmith, London  W6 8DA
Employment Status: Full-time

Employment Disclaimer

In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.

What we expect from you

You will play an important part in our mission to make travel possible for all by:

∙ Being responsive, respectful and delivering great experiences to our guests, partners and communities.

∙ Foster an inclusive environment where individuals feel empowered to bring their authentic selves to work and share their diverse perspectives.

∙ Bring your best every day and strive to exceed expectations in all you do.

What you can expect from us

With Wyndham Hotels & Resorts, you can expect a fulfilling career to include:

∙ Growth opportunities through best-in-class training and career development, leadership training, mentorship opportunities and educational support.

∙ Competitive salary and benefits.

∙ Team member benefit programs that focus on nutrition, exercise, lifestyle management, physical and emotional wellness, financial health, and the quality of the environment in which all team members work and live.

∙ A Culture of Diversity & Inclusion - Our inclusive culture infuses different perspectives that reflect our diverse customers and communities around the world.

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler.  Every day, we work to make hotel travel possible for all. With more hotels than anyone else, we offer the largest and widest collection of hotel experiences in the world. So wherever and however people travel, Wyndham will be there to welcome them.