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National Sales Manager - UK & Scandinavia


London, GB

Property Name:  GB Hammersmith
Req Id:  7470

Wyndham Hotels & Resorts is now seeking a National Sales Manager - UK & Scandinavia to join our team in HammersmithLondon.

Job Summary

The National Sales Manager will maximize the exposure of Wyndham Hotels & Resorts (WHR) franchised and managed hotels of all brands within the EMEA region with a focus on developing opportunities and driving contribution to the hotels within the region/s in which they are located and/or allocated.


They will be creating strategies and implementing them in order to develop existing National Accounts but with a focus on developing new business accounts across all market segments to drive contribution to a defined set of hotels. 


This position requires a consultative sales approach acting in partnership with all their clients and their travel intermediaries, thereby delivering revenue opportunity and market share for the hotels, franchise partners and WHR.


They will have responsibility to provide National Sales support of their areas by liaising on a frequent basis with the local Operation teams by:

  • Holding Business Review Meetings with our franchise hotels to gain a greater understanding of their needs and product offering, whilst educating them in their need to engage with Sales across all segments. 
  • Providing opportunities for our local franchisees to interact with WHR Clients via FAM Trips, presentations, Sales missions, Webinars etc.
  • Updating and training the hotels under their area of responsibility on the GSO and Sales opportunities throughout WHR.
  • Supporting the ‘Local Business Program’ for all UK and Scandinavian clients and hotels.


As a National Business Development manager they will work to meet or exceed agreed annual revenue goals by taking sole responsibility for their portfolio of clients by:


  • Devising, instigating and implementing sales and marketing plans for their top clients.
  • Negotiating and contracting rates for key clients at WHR hotels globally.
  • Developing an in-person and digital communication plan to keep clients updated on WHR properties.
  • Managing relevant group leads & RFP solicitations into WHR properties through our proprietary GO Leads and Lanyon systems.   


Success will ultimately be based on consumed revenues however room night production along with RFP acceptances and other appropriate matrix will be used to agree targets. A monthly average of 15+ sales appointments or calls for the year will also be in place.

  • The NSM will drive significant revenue opportunities into the WHR portfolio of brands and hotels, focused on an agreed territory.
  • They will negotiate directly with all clients for the best potential agreement, prior to offering this to the hotels for their consideration & participation.
  • They will be solely accountable for the management of accounts within their specified territory with the ability to buy across a national or regional territory.
  • The NSM will work mainly remotely, with minimal supervision and will take responsibility for new and existing accounts, being accountable for taking independent business decisions that will assist them in the achievement of their goals without Line Manager approval / referral.

They will also assist overseas colleagues with the development of their accounts based throughout the region.

Scope/Financial Responsibility

The NSM will be solely responsible for a portfolio of named accounts throughout the territory.

Each account has a potential WHR market share revenue value in excess of $20,000.

They will have an annual individual revenue goal agreed with their line manager and participate in a WHR Individual Sales Incentive Plan.


Although this position does not manage a cost center, the Manager will be accountable for managing their expenses and consumables accordingly within pre-determined annual budgets. All Managers must review the cost of sale and ROI for all business trips; marketing opportunities and overall spend in their region. The Manager is responsible for submitting a Travel & Entertainment Expense Report monthly.

  • College/University Degree or equivalent experience, ideally within a hospitality or commercial discipline
  • Significant experience in hotel sales (property, national sales or global sales) either in a cluster or corporate level.
  • Full local driving license preferred
  • Fluency in written and spoken English. Fluency in an additional Scandinavian language is an advantage.
  • Highest level of competency in the use of Microsoft office programs is required
  • Previous experience of working with lead generation and CRM systems is also essential
  • Experience of navigating hotel specific operating and reservation systems is an advantage

Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company.  We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world.  Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers.  We believe guests deserve great experiences, and our robust portfolio—distinguished by our leading economy and midscale brands—delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel  by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Job Location: Hammersmith, London
Employment Status: Full-time

Employment Disclaimer

In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.

What we expect from you

• Bring your best every day

• Put our guests first

• Strive to exceed expectations in all you do

What you can expect from us

• Best-in-class training and career development

• Supportive and engaged team

• Fast paced fun environment

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them.