Analyst, Guest Merchandising

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

Wyndham Hotels & Resorts is seeking an Analyst, Guest Merchandising to support the evolution of our email marketing program by building personalized, dynamic email marketing campaigns for our guests, driving impactful business results for portfolio of iconic brands and the award-winning Wyndham Rewards loyalty program. The ideal candidate is a collaborative & curious individual who pursues excellence in their work, proactively finds new ways to add value to the business, and is a transparent, clear communicator. 

This role is instrumental in evolving the email marketing program in close partnership with Creative Services, Guest Intelligence & Engagement, global marketing teams, and agency partners. They will serve as the lead email builder in a no-code email creation platform, become proficient in Salesforce Marketing Cloud, and support the Senior Manager, Guest Merchandising in project management tasks like resource alignment & timeline management. They will also work closely with peers across the organization to support adoption of email production tools to drive maximum value.

What you'll do

• Support the onboarding and integration of no-code email builder platform into our current system.
• Develop proficiency building emails in the no-code email builder platform.
• End-to-end production and execution of email communications. 
• Support the SMS and Mobile Push communications, .
• Regularly work cross-functionally with a variety of stakeholders including agency partners, Loyalty, Creative Services, and Legal teams.
• Support the full production process for communications from establishing timelines to uploading creative assets, coordinating stakeholder validation (including reinforcing timelines and deliverables), QA, sign off, and deployment. 
• Provide competitive patterning performance learnings to the Senior Manager, Digital Operations to inform strategy and channel innovation.
• Effectively communicate across and upwards in the organization to define expectations and ensure deadlines for deliverables are met.
• Commit to training to develop proficiency in Salesforce Marketing Cloud activities.
• Maintain knowledge of industry best practices, focusing on topics relevant to customer loyalty and engagement, technology, and the hospitality industry.
   

You'll be successful if you have

• Meticulous attention to detail, well-organized.
• Works well under pressure.
• Excellent multi-tasker with proven ability to prioritize tasks and projects.
• Ability to work autonomously with stellar time-management skills.
• Willingness to occasionally work off-hours to meet deadlines.
• Self-motivated.
• Mobile-first mindset.
• Able to work both independently and in a team environment.
• Experience working with requestors and delivering on their expectations.
• Skillful in creative problem solving, negotiating and resolving conflict.
• Possesses the ability to view experiences from a customer/guest perspective and make recommendations/callouts for optimization.
• Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate.
• Excellent interpersonal skills: Ability to establish, strengthen, and nurture productive relationships with internal and external stakeholders.
• Strong presentation, negotiation, and communication skills (verbal and written).
• Must be results-driven, proactive, innovative, solutions-oriented, and curious.
• Must possess agility of thought (move seamlessly from big- picture strategy to flawless detailed execution).

Functional Competences

• Expertise in email & SMS production and operations.
• Understanding of email & SMS deployment and creation standards/best practices required, Salesforce Marketing Cloud experience a plus.
   

Required Qualifications/Experience

• Prior experience in Email Production Operations and/or Digital/Brand Marketing for a hospitality, retail, or other B2C industry.
• Understanding of email production and deployment standards/best practices required, Salesforce Marketing Cloud experience a plus.
• Familiarity with pulling and interpreting data to make business decisions using analytics and segmentation tools such as Adobe Analytics.
• Bachelor’s Degree from an accredited college or university.