Manager, Wyndham Business Marketing

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!
 

The Role

The Wyndham Business Marketing team is responsible for B2B marketing targeting all types of business travelers and planners on behalf of Wyndham Hotels & Resorts and supports the Global Sales Organization by driving new business leads, nurturing accounts through digital channels and enabling the sales team with high quality marketing materials that showcase Wyndham’s value proposition for all types of business travelers. 

The position will be responsible nurturing and increasing engagement with our business travel accounts through email marketing as well account-based marketing targeting third-party meeting planners and travel advisors. The position will also plan, execute and optimize our marketing campaigns and microsite through the meetings platform CVENT. Finally, the role provides support to the Wyndham Business marketing team through delivery of basic reporting, creative development, and administrative support in connection with the team’s lead generation marketing and monthly customer newsletter.  

Partnership with key teams such as sales, consumer marketing, loyalty, brand operations and openings, and legal are essential to success in this role. Flexibility as priorities shift, the ability to work with and reconcile feedback from multiple stakeholders, attention to detail and an appetite to test and learn are also important for success in this role.
 

What you'll do

Email Channel Marketing

Own content development, asset trafficking and reporting on results for customer communications. Manage execution of all emails through current email platform with flexibility to manage transition to a new email platform in 2H 2023. This requires a thorough understanding of all segment messages and offers and will tie into development of content for the Wyndham Business monthly customer newsletter.

Account-Based Marketing & Platform Management

Own development and execution of marketing plans targeting meeting planners through third-party accounts as well as travel advisors through Travel Management Company (TMC)/Consortia accounts. This includes partnering with sales to develop revenue-driving annual marketing plans within commercial agreements for the team’s managed accounts, tracking deliverables and timing, working with creative agencies to brief assets and deliver assets based on unique specs for each deliverable, as well as reporting on the performance of these marketing plans based on the information available from each account partner.

Manage content for WH&R’s Travel Agent University education program – Wyndham Wise - through Questex, which targets travel advisors. This includes ensuring company, brand and loyalty content is up to date, all image and video content and industry insights are current, as well as managing the annual marketing plan through Questex. Requires close partnership with TMC/Consortia sales team.

Analytics & Reporting

Support Wyndham Business Marketing team:
Pull basic data to deliver results on marketing efforts by segment. Requires use of existing Adobe Analytics dashboard and ability to translate results into leadership-facing presentation monthly, quarterly, and annually. 
Create tracking links using Claravine for email assets as needed; ensure they feed correctly into reporting dashboards.

Cvent Group & Meetings-Focused Marketing

Support Wyndham Business Marketing team:
Maintain and optimize WHR’s global microsite content on Cvent Supplier Network (CSN) and ensure parity with Wyndham Business meetings-focused landing page and white label RFP platform. 
Manage and execute on annual marketing plan for WHR’s presence on CSN with a focus on promoting The Meetings Collection. Review and report on campaign results based on data from Cvent.

Creative Support:

Support Wyndham Business Marketing team:
Banner asset development for lead generation campaigns. 
Source images for brand and hotel features, as well as global opening highlights in the Wyndham Business Update customer newsletter. Requires collaboration internally with consumer marketing team at times and brand operations and openings teams.

Administrative Support

Contribute to execution of administrative team tasks related to reporting, budget management and sales presentations. Assistance with asset uploads within Showpad as needed. 
 

You'll be successful if you have

• Strong organizational and project management skills.
• Solid fluency with creative agency projects and processes. 
• Must be an outstanding communicator when collaborating internally with team members and peers.
• Must be flexible, optimistic and eagerly drive results.
• Ability to remain focused on driving results in fast-paced environment.
• Comfort with B2B copy writing and experience directing agency copywriting. 
• Capable, creative eye to direct agencies in producing top quality and consistent assets within the company brand and voice. 
• Be adaptable to shifts in priorities.
• Must be comfortable developing and sharing project/status decks and documents.
• Manage and deliver multiple projects in scope and on time keeping a tight focus on priorities as additional projects are requested.
• Manage timelines and schedules effectively.  Escalate issues and challenges proactively.
• Provide recommendations based on qualitative (anecdotal) and quantitative (data & analytics) information to enhance processes and drive results.
• Ability to think independently and make decisions – always provide thoughtful perspective and recommendations.
• Be solutions oriented and pro-active, keep a positive attitude amid limited resources.
• Detail-oriented and tenacious.
• Strong project, organizational and time management skills.
• Ability to use independent judgment and makes decisions.
• Excellent written and oral communication and interpersonal skills.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, TEAMS, etc.). 

Required Qualifications/Experience

• Bachelor’s degree in Marketing preferred.
• Industry experience in email and account-marketing at corporate level.
• Experience with reporting and analytics using Adobe Analytics preferred.
• Minimum of 3 years’ experience in B2B marketing - hospitality industry preferred.
• Experience with Salesforce Lightning or other CRM system required.