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Senior Analyst, Marketing Technology Solutions


Parsippany, NJ, US

Property Name:  Remote in the United States
Req Id:  20668

Wyndham Hotels & Resorts is now seeking a Senior Analyst, Marketing Technology Solutions to join our team.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Digital Systems team is responsible for the strategic needs of our Marketing Technology stack.  The team works closely with the Business and IT teams to evolve business needs across the globe into technology solutions that are delivered through the IT Roadmap.

The Senior Analyst, Marketing Technology Solutions works as an integral part of the Digital Systems team and is responsible for ensuring that our products create value for our customers as well as for the company.  The Senior Analyst, Marketing Technology Solutions will connect with business customers, support solution architecture and development team members, and understand how the company works.  The Senior Analyst, Marketing Technology Solutions will directly interact with the business customers, the development team, and other key stakeholders. 

The Senior Analyst, Marketing Technology Solutions skills will include empathy, vision, communication, decision-making, and stakeholder management; strategic skills including product strategy and product roadmap, business model and financial forecast, KPIs, market research and validation, and product discovery; tactical skills including product backlog prioritization and management, personas, user stories, product validation techniques, and technical understanding.

The Senior Analyst, Marketing Technology Solutions is accountable for ensuring that the system requirements and designs adhere to established architectural principles, solution architecture meets business requirements and functional specifications and be the primary point of contact for the technical analysis and design across multiple efforts and dependencies for their primary technology domain. 

What you'll do

  • Perform the role of business and technical analyst to identify and document solutions that reduce technical complexity while maximizing business and user benefits.
  • Investigate new technologies and guide business and technical teams in creating maintainable systems.
  • Support the development and testing lifecycle.
  • Analyze and provide insight into complexity of business requirements and user interface design.
  • Plan and execute complex IT projects (on-site and offshore).
  • Coordinate teams on significant system design decisions.
  • Communicate to the project team and support team effectively to achieve the project and solution goals.                
  • Assure team uses best practices in design and implementation of the system.

You'll be successful if you have

  • Project management and execution in all areas of a software development lifecycle:  triage, requirements analysis, implementation, quality assurance, user acceptance testing, rollout, and ongoing support.
  • Ability to effectively manage priorities across diverse stakeholders and systems.
  • Great communication and referent leadership abilities – and influence teams across department teams to accomplish program projects and goals.
  • Strong documentation skills (business processes, root cause analysis, business requirements, etc.)
  • Organization and follow up.
  • Commitment to process and program excellence.
  • Some basic data analysis skills (Excel skills, understanding of databases).
  • Strong business acumen.  Ability to apply analytical and problem-solving skills towards development of product strategy and solutions to day-to-day issues.
  • Basic familiarity with the following languages and technologies: AWS, HTML, HTML5, Java Script, XML, Java, WCM, services-based architecture, REST, Web analytics, content targeting.
  • Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly and well, and know when to rely on internal resources to assist.
  • Strong conflict resolution and negotiation skills.
  • Strong verbal, presentation, and written communication skills.
  • Knowledge of current digital marketing trends and best practices on topics such as personalization, cross channel marketing, mobile, data driven optimization of experiences.

Required Experience/Qualifications

  • 3+ years of in Digital delivery and support, including Online/Mobile/Content/e-Commerce marketing, UX, Web Analytics, and Optimization.
  • 2+ years of experience in one of the following: AEM, Adobe Analytics, Adobe Audience Manager, Adobe Target, Salesforce Marketing Cloud.


The Senior Analyst, Marketing Technology Solutions will drive the creation and expansion of documentation and artifacts supporting our digital strategy and overall IT roadmap.  In-depth knowledge of WH&R systems, processes and business requirements is an absolute necessity.  

This position demands active participation across multiple functions and departments along with working relationships with the various Business and IT divisions as a peer and colleague.  This will require interaction and collaboration with the CIO office, various business units, third-party technology vendors and other systems development personnel.  Expected to be semi-autonomous and work individually without supervision making technical decisions that impact the business revenue relative to the system being enhanced or maintained.  The role will be tasked with coordinating technical efforts within our IT department as well as with our offshore vendors.  



Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,000 hotels across over 95 countries on six continents. Through its network of more than 813,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 22 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs more than 4,000 team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.

Employment Status: Full-time

For candidates in Colorado, click here for information related to Colorado's Equal Pay for Equal Work Act.

For residents of New York City.

What we expect from you:

You will play an important part in our mission to make hotel travel possible for all by:

Being responsive, respectful and delivering great experiences to our guests, partners and communities.

Foster an inclusive environment where individuals feel empowered to bring their authentic selves to work and share their diverse perspectives.

Bring your best every day and strive to exceed expectations in all you do.

What you can expect from us:

With Wyndham Hotels & Resorts, you can expect a fulfilling career to include:

Growth opportunities through best-in-class training and career development, leadership training, mentorship opportunities and educational support.

Competitive salary and benefits, flexible work arrangements and exclusive team member discounts.  

Team member benefit programs that focus on nutrition, exercise, lifestyle management, physical and emotional wellness, financial health, and the quality of the environment in which all team members work and live.

A Company culture of diversity, equity and inclusion. Our culture infuses different perspectives that reflect our diverse guests and communities around the world.

About Wyndham Hotels & Resorts:

Wyndham Hotels & Resorts is the champion of the everyday traveler. Every day, we work to make hotel travel possible for all. With more hotels than anyone else across the globe, we offer the largest and widest collection of hotel experiences in the world. So wherever and however people travel, Wyndham will be there to welcome them.