Senior Director, Paid Media

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

Calling all bold strategists and media powerhouses! The Senior Director of Paid Media is a high-impact leadership role at Wyndham Hotels & Resorts, the world’s largest hotel franchisor. This position is responsible for driving omni-channel paid media strategy for an assigned segment of our 25 global brands, plus our award-winning loyalty program, Wyndham Rewards®.
But that’s just the beginning. Beyond overseeing strategy and execution for a key brand segment, this leader will also own the consolidation of Wyndham’s total paid media investment and performance results across all brand segments—delivering executive-level insights, financial reporting, and strategic recommendations that shape the future of Wyndham’s marketing investments.
This role is fast-paced, high-visibility, and results-driven, offering significant professional growth within the hospitality industry and the chance to hone leadership skills in a dynamic, matrixed organization. Success in this role will elevate Wyndham's brand visibility, drive guest engagement, and refine the future of paid media at a global scale.
This individual will work hand-in-hand with the VP, Media & Brand Marketing, Paid Media Directors, and the Marketing Effectiveness Lead, ensuring Wyndham’s media investments are optimized, agile, and continually evolving to maximize impact. If you are a strategic thinker, a data-driven marketer, and an executive-level influencer, this is your opportunity to make a measurable impact at a world-renowned hospitality company.
 

What you'll do

Strategic Leadership

• Lead the omni-channel paid media strategy for an assigned segment of Wyndham’s brand portfolio, including Wyndham Rewards, ensuring alignment with corporate business objectives.
• Drive innovation and efficiency, integrating individual brand initiatives within the assigned segment into a cohesive, high-impact media strategy.
• Collaborate with senior leadership to align priorities, present initiatives to executives, and shape long-term paid media growth plans.
• Stay ahead of the curve—monitoring media trends, emerging technologies, and shifts in consumer behavior to optimize spend and maximize impact.
• Partner with Paid Media Directors and the VP, Media & Brand Marketing to refine Wyndham’s overarching paid media strategy, ensuring fluid, agile, and high-performing budget allocation across all channels.

Financial Oversight & Performance Accountability

• Manage and optimize paid media investments within the assigned segment while also consolidating spend and performance across all brand segments.
• Lead financial roll-ups in collaboration with the analytics lead, providing Wyndham’s executive and financial leadership teams with actionable insights and high-level reporting.
• Leverage advanced analytics and performance data to evaluate ROI, optimize investment decisions, and ensure full transparency and accountability.
• Partner with Finance to align media investments with corporate revenue goals, ensuring every dollar spent drives measurable impact.

Media Agency Leadership

• Own the strategic relationship with Wyndham’s media agency, ensuring best-in-class campaign planning, activation, and optimization across the assigned brand segment.
• Oversee high-level campaign setup and ensure flawless execution, providing guidance on activation structure, budget fluidity, and ongoing optimization.
• Act as the senior point of contact for the media agency, ensuring alignment between Wyndham’s objectives and media execution.
• Foster partnerships with key platforms (Google, Meta, CTV providers, etc.) to leverage data, insights, and media innovation for growth opportunities.

Cross-Functional Collaboration & Integration 

• Align closely with Brand Marketing, PR, Digital, and CRM teams to ensure a seamless paid, owned, and earned media strategy.
• Develop and refine Wyndham’s annual paid media strategy deliverables, providing executive teams with a clear roadmap for media investment and impact.
• Champion creative innovation, advocating for personalized, AI-driven, and data-informed campaigns that enhance audience engagement and drive bookings.

You'll be successful if you have

• Strategic Visionary: Leads high-impact media strategies that align with corporate objectives.
• Data-Driven Problem Solver: Uses advanced analytics and ROI modeling to optimize spend.
• Financial Strategist: Manages large-scale investments with transparency and accountability.
• Executive Influencer: Confidently presents performance data and strategy insights to senior leadership.
• Media Innovator: Proven ability to lead omni-channel campaigns that drive measurable impact.
• Creative Storyteller: Bridges data-driven insights with compelling, audience-first creative.
• Collaborative Partner: Works seamlessly across internal teams and the media agency to optimize performance.

Required Qualifications/Experience

• 12-16 years of experience in paid media strategy, execution, and large-scale budget management. Hospitality or franchise experience is a strong plus.
• Proven leadership experience, with a track record of influencing executive stakeholders and managing high-impact campaigns.
• Bachelor’s degree required; advanced certifications in media platforms, performance marketing, or digital strategy are highly valued.