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Senior Director of Integrated Media

Location: 

Parsippany, NJ, US

Property Name:  Parsippany - 22 Sylvan Way
Req Id:  8408

Wyndham Hotels & Resorts is now seeking a Senior Director of Integrated Media to join our team at the Parsippany - 22 Sylvan Way location in ParsippanyNew Jersey.

Job Summary

 

The Senior Director, Integrated Media is a veteran marketer skilled at developing digital and media strategies to achieve and over-deliver on business goals. This position is responsible for delivering strategic marketing vision to execute high-impact media campaigns across all channels that generate revenue and drive awareness, consideration and bookings.

 

Responsibilities

 

  • Lead the Integrated Media full-funnel cohesive media strategy across traditional and digital marketing channels for “by Wyndham” Campaign planning, budget and optimization
  • Develop, optimize and maintain full-funnel campaign flight plans, and forecasted results with benchmark and ensure timely updates to be sent out to internal and cross-functional teams, weekly share out pre-log or high profile details to Communications team to share out with franchisees
  • Manage and traffic all full-funnel media requests, including but not limited to La Quinta brand media and Wyndham Rewards Nascar/partnerships, in partnership with internal media direct response segment leads, brand marketing, Wyndham Rewards, and digital teams
  • Lead the integrated media agency relationship; for key media strategies and cross-functional agency interactions/meetings to allow more real-time decision making
  • Manage/own the execution of the yearly planning process for all cross-functional teams and agencies focused on planning/strategies, budget, and timelines to ensure flawless execution and timely media buys
  • Own/lead optimization and results during the flight of brand awareness campaigns and partner with cross-functional teams and agencies on optimization and changes to execute on, with weekly, monthly and campaign level share out of results and forecasting to the Media team
  • Lead all executional strategies for pilots and testing roadmap across the team (i.e. Google Local, Discovery Ads, Adobe Tools etc.) and own results
  • Own “Level up” program and grow adoption of the program in partnership with the brand operations team and brand marketing, while continuing to enhance the program with new media offering (i.e. Facebook, New Meta Channels, and Branded Search etc.)
  • SME for all full-funnel strategies by educating and updating the digital and marketing teams on the latest results and trends of each campaign regular by partnering with the agencies and analytics team on reporting and advancement on reporting tools
  • Attend and present program and results at FAC/conference and other hotel meetings

 

Education & Experience

 

Experience/Certificates/Education

 

  • 10+ years of digital marketing and media experience (search, meta, or display); hospitality experience preferred
  • College degree is required; MBA preferred
  • Google Certification and AdTech experience a plus
  • Expert with Excel and commercial BI reporting environments
  • Experience with a shared services organization with ability to work across business units strongly recommended
  • Experience managing enterprise-wide projects and major agency relationships
  • Experience and track record building media and marketing plans
  • Proven track record of managing budgets, maximizing dollars spent and demonstrating marketing ROI
  • SEO familiarity preferred
  • Global e-commerce experience preferred
  • Demonstrated ability to work under pressure
  • Excellent written and oral communication skills
  • Detail oriented, excellent organization and time management skills
  • Strong understanding of online and social media channels
  • Advanced proficiency in Office (Word, Excel, PowerPoint)

 

Abilities/Key Competencies/Skills

 

  • Proven track record of energizing, leading and managing effective and productive teams
  • Demonstrated ability to lead complex projects
  • Capable of coordinating efforts and collaborating with variety of individuals with at time conflicting agendas
  • Ability to make presentations to persuade others to accept action or provide information
  • Strong interpersonal skills including diplomacy and flexibility to work effectively across the organization
  • Detail-oriented, organized and able to multi-task while meeting deadlines
  • Proficient in analytics and assessing ROI
  • Ability to work independently and be self-motivated with a strong work ethic and sense of ownership of goals
  • Excellent communication and presentation skills, integrity, and the ability to build professional trust and respect across all levels of the organization;
  • Strong cross-functional collaboration and the ability to negotiate across priorities and needs  
  • Excellent customer service skills
  • Strategic thinker, results driven and analytical and numbers-oriented

 

COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company.  We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world.  Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers.  We believe guests deserve great experiences, and our robust portfolio—distinguished by our leading economy and midscale brands—delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel  by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey  07054
Employment Status: Full-time

What we expect from you

• Bring your best every day

• Put our guests first

• Strive to exceed expectations in all you do

What you can expect from us

• Best-in-class training and career development

• Supportive and engaged team

• Fast paced fun environment

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them.


Nearest Major Market: New York City
Nearest Secondary Market: Newark