Senior Manager, Co-Brand Cards
Parsippany, NJ, US
Wyndham Hotels & Resorts is now seeking a Senior Manager, Co-Brand Cards to join our team at the Remote in the United States location in Remote, Remote.
Why Wyndham?
By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of one of the largest hotel franchise companies in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!
The Role
The Senior Manager, Co-Brand Cards will lead acquisition marketing strategy and execution across Wyndham’s U.S. co-brand credit card, U.S. co-brand debit card, and Canada co-brand credit card portfolios. This role is responsible for driving new account acquisition growth through data-driven marketing strategies, integrated channel planning, and close partnership with internal stakeholders, bank partners, payment networks, and agencies.
The ideal candidate is a strategic, analytically driven marketer with strong direct response and lifecycle marketing capabilities who thrives in a fast-paced, matrixed environment. This role will play a critical part in scaling Wyndham’s co-brand portfolio growth while supporting broader Wyndham Rewards member engagement objectives.
What you'll do
- Own acquisition marketing strategy across U.S. co-brand credit card, U.S. debit card, and Canada co-brand credit card programs.
- Develop and execute integrated acquisition campaigns across digital, email, owned channels, on-property marketing, paid media, and partner channels.
- Drive new account acquisition growth (NAA) while optimizing acquisition quality, engagement, and long-term member value.
- Partner with Analytics and Finance teams to establish KPIs, measure campaign effectiveness, and optimize targeting, segmentation, and channel performance.
- Lead test-and-learn initiatives across creative, offers, audiences, and channel strategies to improve conversion and ROI.
- Collaborate with Loyalty, Digital, Merchandising/Marketing, Product, Finance, and Analytics teams to ensure integrated execution across the Wyndham ecosystem.
- Manage day-to-day relationships with issuer bank, payment network, and agency partners to ensure strong execution and alignment to business goals.
- Support launch and scaling of new products, offers, and international expansion initiatives.
- Develop executive-ready reporting, dashboards, and business reviews to communicate performance, insights, and recommendations.
- Support annual planning process, including acquisition forecasting, budget planning, and growth roadmap development.
You'll be successful if you have
- Strong understanding of digital marketing, direct response marketing, and customer acquisition channels.
- Excellent project management and organizational skills with ability to manage multiple priorities simultaneously.
- Strong communication, presentation, and stakeholder management skills.
- Experience in international product launches or global marketing initiatives preferred.
- Results-oriented mindset with strong bias for action and continuous optimization.
Required Qualifications/Experience
- Bachelor’s degree required; MBA preferred.
- 5–8+ years of experience in acquisition marketing, co-brand credit cards, financial products, or performance marketing.
- Proven success driving customer acquisition growth through integrated, data-driven marketing strategies.
- Strong analytical and commercial acumen with experience leveraging performance metrics to optimize marketing effectiveness.
- Experience managing external partners, including bank issuers, payment networks, and/or agencies.
Company Overview
Wyndham Hotels & Resorts is one of the largest hotel franchise companies in the world by number of properties with approximately 8,400 hotels across over 95 countries on six continents. Through our network of approximately 869,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 25 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.
Job Location: Remote in the United States, Remote, Remote, Remote 00000
Employment Status: Full-time
Compensation & Benefits
For U.S. based positions only, the expected pay range for this position is $120,000 - $140,000 annually.
Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case.
In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 15% annual target, subject to the terms of the Plan.
Wyndham Hotels & Resorts is committed to attracting, motivating, and retaining talented team members who align with our company’s core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:
- Health insurance with HSA and FSA options
- Dental insurance
- Vision insurance
- Life/AD&D insurance
- Short- and Long-Term Disability coverage
- 401(k) with generous company match
- Vacation time- Accrue 2.019 hours of paid vacation per week
- Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
- Paid sick leave accrued as state and local laws require
- Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.
Participation in any of the benefit plans and programs made available to team members is subject to satisfaction of eligibility requirements. More information can be found on Our Benefits Page. Wyndham Hotels & Resorts reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.
We are accepting applications for this position through 07/01/2026.