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Senior Manager, Loyalty Program Strategy


Parsippany, NJ, US

Property Name:  Parsippany - 22 Sylvan Way
Req Id:  14400

Wyndham Hotels & Resorts is now seeking a Senior Manager, Loyalty Program Strategy to join our team at the Parsippany - 22 Sylvan Way location in ParsippanyNew Jersey.

Job Summary

The Senior Manager will support the overall program management of the award-winning Wyndham Rewards Loyalty program.  This includes management of existing programmatic structures and benefits, and executing on strategic improvements to the loyalty program.  Responsibilities include:

•    Aiding innovation through competitive assessment, market research and member engagement analysis.  
•    Managing multiple projects and initiatives to aggressive timelines and delivery on program requirements
•    Management and fulfillment of the Wyndham Rewards Member Level strategy, inclusive of franchisee member level benefits
•    Collaboration with Revenue Optimization team to execute on Wyndham Rewards marketing campaigns and property collateral creation
•    Manage, track and optimize the Wyndham Rewards investment budget
•    Develop and foster strong relationships with internal and external stakeholders, including providing data and analysis for quarterly business reviews for both managed and franchised hotel owners.  Collaborate with multiple teams (Loyalty Technology, Loyalty Operations, Legal, Franchise Operations, Digital, Finance, Analytics, etc.) to ensure operational excellence and efficiency.  

1    Competitive assessment across industries      
2    Project Management of program initiatives and marketing campaigns    
3    Management and optimization of investment budget    
4    Strategic development, management, and fulfillment of Member Levels (including of franchisee member level)    
5    Data analysis and support for development of presentations, pitch decks, etc. for senior leadership     


•    High level of autonomy. Will work independently with strategic direction from supervisor.  Must be able to effectively collaborate and influence in a highly matrixed and dynamic environment.
This role will report to the Senior Direct, Loyalty Program Management. 

•    Provides insights and guidance to help inform key decisions focused on driving revenue contribution and improving overall performance metrics
•    Supports cross-functional efforts involving multiple internal and external stakeholders


Abilities/Key Competencies/Skills
•    Experience in and passion for loyalty marketing, rewards programs and customer experience
•    Data driven marketer who can leverage analytics to inform and create high impact strategies and value proposition development.
•    Ability to build and deliver presentations or written communication in a concise and well organized manner
•    Passion for understanding consumer insights and consumer behavior
•    Strong communication skills, both written and verbal
•    Strong quantitative skills and the ability to frame business problems analytically, strong understanding of financial metrics
•    Ability to work well both independently and as part of a team to achieve goals and targets.
•    Excellent interpersonal and communication skills to work with people at all levels and backgrounds 
•    Works with a high level of accountability, results orientated and dependable.


•    Undergraduate, Master’s or advanced Degree with focus on Hospitality, Strategic Planning or Marketing is preferred.
•    5 + years of progressive work-related experience in marketing, hospitality, loyalty preferred.
•    Strong understanding of key drivers of customer behavior, program development, communications.
•    Ability to interpret and draw conclusions from data
•    Ability to develop compelling and influential presentations

Reporting Structure

This role will report to the Senior Direct, Loyalty Program Management. 

Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company.  We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world.  Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers.  We believe guests deserve great experiences, and our robust portfolio—distinguished by our leading economy and midscale brands—delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel  by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey  07054
Employment Status: Full-time

What we expect from you

• Bring your best every day

• Put our guests first

• Strive to exceed expectations in all you do

What you can expect from us

• Best-in-class training and career development

• Supportive and engaged team

• Fast paced fun environment

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them.

Nearest Major Market: New York City
Nearest Secondary Market: Newark