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Senior Specialist, Paid Media

Location: 

Parsippany, NJ, US

Property Name:  Parsippany - 22 Sylvan Way
Req Id:  12489

Wyndham Hotels & Resorts is now seeking a Senior Specialist, Paid Media to join our team at the Parsippany - 22 Sylvan Way location in ParsippanyNew Jersey.

Job Summary

The Senior Specialist, Paid Media is skilled at executing digital media strategies to achieve and over-deliver on business goals. This position is responsible for supporting execution and management of high-impact media campaigns across all channels (including search, display, digital video, meta, etc) that generate revenue and drive awareness, consideration and purchase for hotels across US and Canada.

Reporting to the Senior Manager, Paid Media, this individual works cross-functionally and collaboratively to deliver and manage performance marketing campaigns that support booking and customer segmentation/acquisition goals. 


Responsibilities
•    Support the deployment and management of the direct response media strategy for all brand and customer segments to exceed annual revenue targets 

•    Work with the Senior Manager, Paid Media to partner cross-functionally with key marketing stakeholders and leadership to develop a cohesive media strategy across traditional digital marketing channels search, display, meta, affiliate, OTA partner media, etc.
•    Day-to-day support of media agency and channel partners
•    Oversee overall invoice processing and tracking, meeting with team leadership and finance regularly to ensure a seamless invoice and accrual process
•    Manage media budget closely in partnership with Senior Manager, Paid Media, updating forecasts and actuals, sharing updates with agency partners, and closely monitoring and optimizing pacing 
•    Manage processes to keep agencies and channels updated on latest promotional copy/creative changes, and all property updates (terminations, opening, amenity updates) to troubleshoot any placement issues and ensure all campaigns and programs are current and accurate  
•    Monitor campaign performance daily, and support performance analysis and report creation on a weekly and monthly basis
•    Ensure all tagging and tracking is in place and working properly
•    Ad hoc administrative work for the team as needed (deck updates, data collection, meeting organization, etc.)
 

Abilities & Competencies

•    Strong analytical and financial eye, comfortable regularly evaluating and reporting out on performance 
•    Excellent communication and presentation skills, integrity, and the ability to build professional trust and respect across all levels of the organization
•    Highly detail-oriented, organized, and able to multi-task while meeting deadlines
•    Strong cross-functional collaboration and the ability to negotiate across priorities and needs  
•    Collaborative problem-solver possessing excellent customer service skills


Experience/Certificates/Education
•    2-3+ years of digital marketing and media experience (search, meta, display)

•    Bachelor’s degree required
•    Hospitality experience and/or experience in a franchise/shared services organization preferred
•    Previous hands-on management of search, display, meta, etc. channels preferred
•    Google Certification and AdTech experience a plus
•    Experience supporting building and executing against media plans and managing major agency relationships
•    Prior experience leveraging customer data platforms (CDP) and/or data management platforms (DMP) a plus 
•    In lieu of media experience, candidates with previous experience in an analytics or finance role also considered
•    Experience managing budgets and invoicing processes
•    Familiarity with excel and commercial BI reporting environments 


Reporting Structure
This position reports directly to the Senior Manager, Paid Media.

 

COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company.  We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world.  Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers.  We believe guests deserve great experiences, and our robust portfolio—distinguished by our leading economy and midscale brands—delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel  by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey  07054
Employment Status: Full-time

What we expect from you

• Bring your best every day

• Put our guests first

• Strive to exceed expectations in all you do

What you can expect from us

• Best-in-class training and career development

• Supportive and engaged team

• Fast paced fun environment

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them.


Nearest Major Market: New York City
Nearest Secondary Market: Newark