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Sr Analyst, Digital Optimization


Parsippany, NJ, US

Property Name:  Parsippany - 22 Sylvan Way
Req Id:  15958

Wyndham Hotels & Resorts is now seeking a Sr Analyst, Digital Optimization to join our team at the Parsippany - 22 Sylvan Way location in ParsippanyNew Jersey.

Job Summary

The Sr. Analyst, Digital Optimization will aid analysis, reporting, A/B testing, and personalization, across Wyndham Hotels and Resorts’ enterprise digital products.  Reporting to the Manager, Digital Analytics, they will assist in managing a best in-class testing program while transforming and improving customer experiences to increase conversion, revenue and brand engagement.  The ideal candidate will be comfortable partnering with key stakeholders cross-functionally to identify and implement A/B and multivariate tests across our platforms, and be able to see them through design, execution and analysis.  



•    Work alongside the Manager, Digital Analytics and Director, Digital Analytics & Optimization to partner with Digital, Brand Marketing, Loyalty, Market Research, Customer Intelligence, IT, and third-party vendors to design and implement A/B and multivariate tests.
•    Proactively identify and aid in implementing new optimization opportunities for testing across all customer-facing channels including desktop, mobile web, app, tablet, etc.
•    Assist in managing testing calendar, weekly test status reports and monthly dashboard, communicating and sharing with key stakeholders across the company.
•    Partner with other teams to extract and interpret data from various tools (Adobe Target, Adobe Analytics, Medallia, and Content Square) to help identify opportunities for optimization.  
•    Aid in personalization efforts through testing (Adobe Target) and our DMP (Adobe Audience Manager) and CDP (Amperity) platforms


This role will make project level task decisions, strategic recommendations and provide testing roadmap input, though overall authority for final decisions around strategy will lie with Manager and Director.  The individual will meet independently with vendors, key stakeholders, and various functional teams.  This role will have a significant impact within the existing team, helping facilitate optimization initiatives that are responsible for driving lifts in conversion and revenue

Scope/Financial Responsibility

This position will contribute directly to measuring and optimizing our online customer experiences and driving increases in conversion and revenue to support direct contribution.


Abilities/Key Competencies/Skills

•    Prior experience working with optimization and analytics platforms, particularly A/B and multivariate testing tools
•    Comfortable working with and interpreting data to develop actionable insights 
•    Demonstrated ability working successfully with cross-functional, highly matrixed teams 
•    Proven track record of creative and innovative thinking
•    Ability to manage multiple projects at once
•    Attention to detail, time management and organization
•    Exceptional written and oral communication skills, specifically around communicating results
•    Advanced Excel skills highly preferred (formulas, pivot tables, etc.)
•    Familiarity with statistical and data modeling techniques preferred
•    Possesses a thirst for knowledge and natural curiosity that facilitates rapid learning of Wyndham’s business model and our data infrastructure at a scale that supports our network of 9,000+ hotels worldwide
•    Highly accountable, proactive, and results- and detail-oriented 


•    2-3 years of digital analytics or optimization experience
•    Bachelor’s degree required  
•    Experience designing and managing A/B and multivariate tests
•    Experience with analytics and optimization on ecommerce websites and/or native apps, travel or retail experience preferred 
•    Demonstrated success in improving user experiences and KPI’s with testing and personalization
•    Hands-on experience with digital analytics, testing and data management platforms required – Adobe Analytics, Adobe Target and Adobe Audience Manager preferred
•    Prior experience leveraging qualitative data, including voice of the customer and user replay tools, to further analysis and optimization capabilities


Reporting Structure

This position reports directly to the Manager, Digital Analytics

Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company.  We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world.  Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers.  We believe guests deserve great experiences, and our robust portfolio—distinguished by our leading economy and midscale brands—delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel  by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey  07054
Employment Status: Full-time

What we expect from you

• Bring your best every day

• Put our guests first

• Strive to exceed expectations in all you do

What you can expect from us

• Best-in-class training and career development

• Supportive and engaged team

• Fast paced fun environment

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them.

Nearest Major Market: New York City
Nearest Secondary Market: Newark