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Vice President of Loyalty Strategy and Membership Acquisition


Parsippany, NJ, US

Property Name:  Parsippany - 22 Sylvan Way
Req Id:  17862

Wyndham Hotels & Resorts is now seeking a Vice President of Loyalty Strategy and Membership Acquisition to join our team at the Parsippany - 22 Sylvan Way location in ParsippanyNew Jersey.

Job Summary

The Vice President of Loyalty Strategy & Membership Rewards will lead the overall program management of the award-winning Wyndham Rewards Loyalty program.  This includes management of existing programmatic structures and benefits, as well as creating and executing on strategic improvements to the loyalty program.  


  • Drive innovation through competitive assessment, market research and member engagement analysis. Continue to optimize the program construct, inclusive of member level tiers and associated benefits, earning structure, redemption structure.  Utilize strong communication and analytical skills develop compelling business cases to influence senior leaders. 
  • Manage and optimize franchisee engagement, interactions and communications to drive improved franchisee sentiment of the Wyndham Rewards program. 
  • Lead cross-functional team projects across a broad set of stakeholders, clearly aligning on business and data needs, managing to aggressive timelines, and delivering results to deliver on program requirements. 
  • Develop and foster strong relationships with internal and external stakeholders, including managing requests and supporting quarterly business reviews for both managed and franchised hotel owners.  Collaborate with Loyalty Technology and Loyalty Operations teams to ensure operational excellence and efficiency. 
  • General Program Management, including leading cross-functional team initiatives, facilitating meetings, and providing key updates and presentations to senior leadership. 
  • Develop, optimize and communicate strategic program enhancements in line with the long term strategic vision.  Continuously update and assess competitive loyalty landscape. 

  • Manage regular cadence of franchisee communications, including responding to questions, sharing program updates, highlighting the value the program brings to Franchisees, and any promotional opportunities to drive franchisee satisfaction with the program.  

  • Work with Finance to manage Wyndham Rewards P&L, and understand key metrics and drivers.  Work with Analytics team to develop a monthly rolling forecast

Education & Experience

  • Master’s or advanced Degree with focus on Hospitality, Strategic Planning or Marketing is preferred.
  • 12 + years of progressive work-related experience in marketing, hospitality, or loyalty preferred.
  • Strong understanding of key drivers of customer behavior, program development, communications.
  • Ability to work with, manipulate, and draw conclusions and recommendations from large quantities and sets of data.

General Requirements

  • Experience in and passion for loyalty marketing, rewards programs and customer experience
  • Data driven marketer who can leverage analytics to inform and create high impact strategies and value proposition development.  Solid understanding analytics and research methodology.
  • Passion for understanding consumer insights and consumer behavior
  • Experience in leading a team
  • Business experience in a global environment
  • Knowledge of segmentation and targeting strategies
  • Strong communication skills, both written and verbal
  • Strong quantitative skills and the ability to frame business problems analytically, strong understanding of financial metrics
  • Ability to work well both independently and as part of a team to achieve goals and targets.
  • Excellent interpersonal and communication skills to work with people at all levels and backgrounds
  • Ability to build and deliver presentations or written communication in a concise and well organized manner.
  • Works with a high level of accountability, results orientated and dependable.

Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company.  We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world.  Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers.  We believe guests deserve great experiences, and our robust portfolio—distinguished by our leading economy and midscale brands—delivers just that.

We are AmericInn® by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Dazzler® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham®, Howard Johnson® by Wyndham, La Quinta® Inns & Suites, Microtel  by Wyndham®, Ramada Encore by Wyndham, Ramada Worldwide® by Wyndham, Super 8® by Wyndham, The Trademark Collection® by Wyndham, Travelodge® by Wyndham, TRYP by Wyndham®, Wingate by Wyndham®, Wyndham Garden®, Wyndham Grand® and Wyndham Hotels and Resorts®.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey  07054
Employment Status: Full-time

What we expect from you

• Bring your best every day

• Put our guests first

• Strive to exceed expectations in all you do

What you can expect from us

• Best-in-class training and career development

• Supportive and engaged team

• Fast paced fun environment

About Wyndham

Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them.

Nearest Major Market: New York City
Nearest Secondary Market: Newark